All posts tagged: pret-a-porter

Chapter 4: Who’s Carolina Herrera?

So I called Ben Liberty. A brief phone conversation revealed a super friendly man who seemed far-from-pretentious when he listed the companies for whom he creates samples: Gucci, Coach, J.Crew. Once again, I was talking to a behind-the-scenes fashion mover-and-shaker who voiced full enthusiasm for my project. Spoiler alert: throughout the entirety of my research and building this company, everyone everyone EVERYONE has been nothing but helpful and enthusiastic. I expected Project Runway attitude and fashion snobbery. Nothing could be further from the truth. (Well, actually, Howard with the Italian fabrics was condescending and unimpressed, but then again, I didn’t actually tell him what I was making.) So, in person, Ben ended up being a blue-collar Bostonian with a fantastic small factory on the far Lower East Side of Manhattan. “I used to be one of hundreds. But 9/11 destroyed our business. No one could get to us. Everything south of Chambers was closed off for months. We couldn’t do business. That’s why I’m the only one left.” His factory was about 1,000 square feet …