My First Sponsored Post (But Actually Not)
I’ve never written a sponsored post. There’s a whole world of badass bloggers who are making a living writing about products and services and restaurants and hotels and all sorts of fabulously gifted items. I’ve lacked diligence and focus to do so effectively. I dipped my toe into that world by recently attending the “Dad 2.0” conference, an event where hundreds of dad bloggers from across the country came together to network, commiserate, and meet companies actively seeking bloggers to write sponsored posts. I’ve found it intimidating to imbue my stories of everyday life with shout outs to Crest or Kia. I’m afraid I’d be disingenuous. It changes blogs, a lot. But before I get judgmental about it, the conference was all about “how to make money from your blog”. And why not? Companies are desperate to find new ways to reach audiences. In the Hulu and Instagram world, we try to avoid ads at all costs. But we are a nation of consumers. Buying stuff drives the American economy. And if industry can’t market …