All posts tagged: @choitotheworld

La Croix: My Love for You is Pure

A few months ago, the re-vamped NY Times magazine ran a “letter of recommendation” (really just a blog posting, right?) about La Croix seltzer. I was shocked to read a silly, literary endorsement for something I already hold very dear. But when I’d finished the article, I realized the writer (Mary H.K. Choi) struck me as a cynic justifying her need to be cool. Her much cooler co-workers were addicted to my favorite drink, and Mary followed that crowd, but still needing to get in her self-serving jokes about her partying ways. (“Don’t worry. I’m not THAT uncool.”) Filled with millenial cliches lamenting her poverty and fabulosity, Choi didn’t write an ode to La Croix, she wrote an embarrassed confession. Eh, get over yourself, Gavin. You aren’t published in the NY Times. Brass tacks: I’m bitter because I loved LaCroix seltzer first; and my love is pure. I stumbled upon La Croix on the bottom shelf of Target. Immediate addiction followed. I conceded that Choi’s nod to the in-crowd is correct, “Everyone knows pamplemousse is …